Meet the 2027 Ford Super Duty Carhartt, Built for the People Who Build North America
I’ve been a truck guy my entire life, long before I ever had a driver’s licence. My family still laughs about how I treated my big wheel like a heavy-duty pickup. I hauled rocks and dirt across the yard, rigged up my own hand brake, and practiced sliding stops like I had somewhere important to […]
I’ve been a truck guy my entire life, long before I ever had a driver’s licence.
My family still laughs about how I treated my big wheel like a heavy-duty pickup. I hauled rocks and dirt across the yard, rigged up my own hand brake, and practiced sliding stops like I had somewhere important to be.
That instinct to haul, help, play, and work has stayed with me through three decades at Ford.
I’ve had the privilege of leading some of the most iconic truck programs in the world, but taking the helm of Super Duty this past year has been a humbling learning experience. I’ve seen firsthand that for our owners, their truck is more than a lifestyle; it’s a lifeline.
The millions of businesses workers across the North American Essential Economy — from contractors, farmers, and utility crews to first responders, fleet operators, and small business owners — all need a truck that can take on the job during the week and still be ready for everything else life throws at them.
That’s why this next step with Carhartt is so much more than a logo on a seat. It’s a salute to the grit of the tradespeople we’ve been dedicated to for over a century. That is where the 2027 Ford Super Duty Carhartt comes in.
For 2027, Ford is introducing the Super Duty Carhartt, available for XLT Crew Cab single rear wheel 4×4 pickups. It blends Carhartt-inspired design, bed protection, all-terrain tires, off-road running boards, unique wheels, and a durable custom-made interior, with the Super Duty capability customers already rely on every day.
It’s centered in function, not decoration.
Ford and Carhartt designers worked through the details together, pulling from Carhartt’s workwear materials, textures, and approach to durability. On the outside, the exterior includes a unique dark-painted grille, 20-inch unique machined and painted wheels, and a Tough Bed® spray-in bedliner.Carhartt is forged into the details, including fender vents, lower door, and tailgate reinforced with unique colour accents.
The graphics placed low on the truck add a layer of protection where rock chips, road salt, mud, and jobsite grime are part of life.
Inside, the Carhartt-inspired interior draws from the gear customers are already familiar with. The unique cloth seats and stitching take inspiration from Carhartt’s Duck Canvas, with triple stitch details used in the seats and door trim. Premium all-weather floor mats with the Carhartt stamp of durability bring another practical touch to a cabin that is meant to handle boots, tools, coffee, weather, and long days.
Carhartt customers and Super Duty customers both know the difference between something that looks tough and something made to hold up. The new package is rooted in the way many Super Duty customers already live and work — at a jobsite, in a driveway, at a construction site, on a service call, or wherever the next job takes them.
F-Series® has been America’s bestselling truck for 49 consecutive years1 and the bestselling pickup in Canada for 60 consecutive years.2 Sitting at the heart of this lineup is the Super Duty. It’s built for the people who show up early, stay late, and take pride in doing the job right. It’s why more top industries that rely on heavy-duty trucks, such as mining, utilities, and emergency vehicles, choose Super Duty over the competition.3
A Truck with Heart
The Super Duty Carhartt is just one piece of our ongoing partnership with Carhartt. We didn’t just grow up in the same city as Carhartt; we grew up on the same jobsites. We’re committed to helping hardworking people get the job done through our best-in-class vehicles and their rugged and durable gear.
Overalls and automobiles were only the beginning. In Canada, we continue supporting the next generation who will help drive the future forward through initiatives like the Ford Automotive Career Exploration (ACE) Program and the more advanced Ford ASSET program.We believe that supporting the skilled trades takes more than recognition — it takes the right tools.
The new 2027 Ford Super Duty Carhartt is built to work as hard as the skilled tradespeople across the U.S. and Canada, earning its place alongside them in the daily grind. It will be available to order starting May 8.
Visit Ford.ca to locate a dealer near you or FordPro.ca to learn more about productivity solutions for your business.
John Emmert is the global director of Ford Pro.
